Ferragamo Celebrates 'Pure Originality' Vara Bow With New Campaign

Some of fashion’s most lasting ideas start with an accident. In 1978, Fiamma Ferragamo left a grosgrain bow on a prototype pump — and never took it off. The rounded toe, low block heel and that little ribbon detail became Vara, a shoe that’s been part of the house’s identity ever since.

Last week, Ferragamo returned to the shape it never really left behind. The Vara bow, a fixture of the house for nearly 50 years, sits at the center of its latest campaign — a quiet acknowledgment of a design that has outlasted trend cycles for nearly five decades.

The Vara’s defining codes remain unchanged: a sensible heel, softly structured toe box and the grosgrain bow finished with a small gold plaque. The shoe has moved fluidly through fashion eras , first embraced as a practical but polished pum