Max Michael, the head of Asian business development at UTA , is departing the agency after nearly two decades.

Variety has learned exclusively that Michael will now be launching M3 Global Strategy, which he described as “a next-generation advisory and representation firm.”

“I think of M3 a company built for global storytellers, for people and companies who operate internationally or want to,” Michael said in an interview with Variety . “It’s not exactly management in the traditional sense. It’s more a talent advisory model, helping clients shape the creative, financial, and structural sides of their business, so their work actually travels.”

“M3 is the culmination of everything I’ve spent my career building, relationships, trust, and a belief that stories have no borders,” he conti

See Full Page