Ian Griffiths has served as Max Mara creative director for 30+ years. Over recent seasons, the long-serving figure of the luxurious Italian label has been in the mood for change when it comes to the brand’s advertising campaign imagery. Since the Spring 2024 season, Griffiths has commissioned Craig McDean as campaign photographer. This season is no different. This time around, however, Vittoria Ceretti is switched out for Angelina Kendall for the Max Mara Fall 2025 campaign. The rising industry favourite poses before the lens of McDean throughout the striking campaign imagery, set against a dramatic wilderness landscape and complete with styling from Tonne Goodman.

Angelina Kendall for the Max Mara Fall 2025 Campaign

IMAGE | FACEBOOK/MAXMARA

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