In the glittering world of social media management, marketing, and digital design, the job market often feels like a popularity contest at a high school where the only acceptable ID is a birth year post-2000.

The roles are creative, strategic, and tech-driven-yet hiring practices increasingly favour the "young, hip influencer" archetype, regardless of actual skill. And for many talented, tech-savvy professionals over 40, the message is clear: you've aged out of the algorithm.

This week, I spoke with a client in her early 50s - a recent graduate with a degree in visual communications and a portfolio brimming with artistic flair, photographic talent, and a knack for visual storytelling.

She's fluent in Instagram, TikTok, Canva, and Adobe Creative Suite. She knows how to craft a reel that

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