STAMFORD, Conn. – Oct. 13, 2025 – NBC Sports, in partnership with Rockefeller Center, will take over 30 Rockefeller Plaza with the launch of 30 Rocks , a live activation Thursday, Oct. 16, through Tuesday, Oct. 21, ahead of the NBA’s return to NBC and debut on Peacock that night. The show-stopping stunt will feature a custom LED basketball half-court, 30 NBA team-inspired basketball — or “rock” — artwork, photo opportunities, and appearances by NBCUniversal personalities Maria Taylor, Michael Bublé, Tom Llamas, Dylan Dreyer, Sam Brock and Carl Radke, and NBA legends John Starks, Ron Harper, Jason Richardson, and Joakim Noah.

Each day leading up to the American Express NBA Tip-Off on Oct. 21on NBC and Peacock, 30 Rocks will provide fans visiting Rockefeller Center and Top of t

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