Doug Lebda, the founder, chairman and CEO of online loaning platform LendingTree, died on Sunday in an in all-terrain vehicle accident, the company announced.

He was 55 years old, The Wall Street Journal reports.

“We are deeply saddened by the sudden passing of Doug,” LendingTree’s board of directors said in a statement . “Doug was a visionary leader whose relentless drive, innovation and passion transformed the financial services landscape, touching the lives of millions of consumers. Since founding LendingTree in 1996, Doug dedicated himself to building a company rooted in consumer empowerment, championing a mission to simplify financial decisions and fostering economic opportunity for all.

“Doug’s unwavering commitment to our team, customers and partners shaped LendingTree’s cult

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