Everyone, welcome back King Kylie (Jenner). For the 10th anniversary of Kylie Cosmetics, the youngest of the KarJenner clan celebrated the momentous occasion by dropping a limited-edition capsule that threw it back to her humble beauty beginnings, aka before the brand grew into a 1.2 billion-dollar empire . Launching on Saturday, Oct. 18, the collection includes an eyeshadow palette inspired by the vibrant hair colors Jenner infamously rocked during that era, as well as glosses, a highlighter, and lip kits that nod to her OG sell-out products.

As expected, for a campaign as big and nostalgic, Jenner pulled out all the marketing stops. She starred in a video , a sequel to one she launched a decade ago; she recorded and debuted her first song, “Fourth Strike” ; and starred in several

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