BENTONVILLE, Ark. — Walmart has announced a partnership with OpenAI that will allow customers to make purchases directly through ChatGPT , marking the retailer's latest push into artificial intelligence-powered commerce.

The collaboration will enable Walmart and Sam's Club shoppers to browse products and complete transactions within ChatGPT using a feature called Instant Checkout. Customers can describe their shopping needs conversationally, and the large language model will facilitate purchases that Walmart will fulfill.

OpenAI describes the feature as a "digital personal shopper" and says orders, payment and fulfillment are all handled by the merchant. It already has a partnership with Etsy and said other merchants that use the Shopify platform, like Glossier, SKIMS, Spanx and Vu

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