The Election Commission of India (ECI) has asked every registered national and state political party and every contesting candidate to apply to the Media Certification and Monitoring Committee (MCMC) for pre-certification of all political advertisements on electronic media, including social media before publication.

These directions were issued to political parties on October 9 in the context of the forthcoming Bihar Assembly elections and byelections on eight seats in six states and the union territory of J&K.

MCMCs have been constituted at the district and state levels for pre-certification of political advertisements as per the prescribed guidelines, the ECI order said.

No political advertisements are to be released to any Internet-based media/websites, including social media website

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