The Indian Premier League (IPL) for the first time in its history has been hit with a decline in its ecosystem’s valuation for two consecutive years. The league’s valuation dropped by 8% from Rs 82,700 crore in 2024 to Rs 76,100 crore in 2025, as per a report by consulting and valuation services firm D and P Advisory. In 2023, the IPL’s valuation was Rs 92,500 crore.
The report attributes the decline to two major factors. The first decline was triggered by the merger of Disney Star and Viacom18, which created JioStar, consolidating TV and digital rights under one player. While the league still drew in record viewership, the prospect of a monopolised rights market signalled lower escalation in future auctions.
The 2025 decline is more structural in nature. With the Indian government’s ban