Emotional appeal for precious metals in the festive season remains high among Indian shoppers, as jewellers, refiners and online marketplaces witness strong surge in demand for gold and silver coins.

Even if buyers seem to prefer small denomination coins of 1 and 2 grams in gold, owing to record prices of above Rs 1.3 lakh per 10 grams for the golden metal, and Rs 1.85 lakh per kilo for silver, festive enthusiasm is clearly shining bright.

Dhanteras, considered the most auspicious day to buy precious metals, is two days away, but retailers across categories say this year’s festive buying has begun earlier than usual. “We are witnessing strong consumer sentiment this season, with purchases motivated by both the emotional value of metals and their investment potential,” said Ramesh Kalyana

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