Bay FC’s parent organization adds 2 hires, including former England women’s GM

Bay FC’s brand is getting bigger, and it’s starting to reach beyond the limits of the second-year National Women’s Soccer League club itself.

Bay Collective, an organization founded in January by Bay FC owners Sixth Street as a parent company of sorts, has hired two new staffers to build out its front office, the club told the Bay Area News Group.

Anja van Ginhoven joins as the director of global women’s football operations at Sixth Street, and Patricia González joins as the global sporting director of Bay Collective.

The two new voices are joining from the English Football Association and Atlético Madrid, respectively, and will be working under Bay Collective CEO Kay Cossington’s leadership to drive the next phase of the Bay Collective’s strategy.

The moves come as Bay FC enters a sta