4 min read

Every hour in our world of TikTok Shop, influencing, and breakneck trends we get further and further away from real craftsmanship. Clothes and accessories are made as fast as possible, and the expectation that you're buying anything for life is nonexistent. The model is cheap, fast, and destined for a landfill.

That's not how Tecovas thinks.

We've praised the Austin, Texas, based boot brand once for its suede Johnny , once for its rock-and-roll inspired Dean , once for its leather goods , and hundreds of other times across this site's style section . We love the product. We love the stores. Now, thanks to a big new campaign highlighting the craft of boot making, I get to actually talk about how much I love everything that goes into a pair of one of these cowboy boots

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