Online retailer Showroomprivé announced on Wednesday that it has signed a letter of intent to divest its 52.75% majority stake in The Bradery to the platform’s two executives and co-founders, Timothée Linyer and Edouard Caraco.

In mid-March, Showroomprivé reported a net loss of nearly 40 million euros for 2024, notably due to a "remeasurement of The Bradery acquisition debt".

The transaction, estimated at 23 million euros, values The Bradery at 43.6 million euros, the group said in a press release. It "reflects the value created by Showroomprivé since the acquisition of The Bradery", it added.

Showroomprivé acquired a 51% stake in The Bradery in May 2022 for 10.2 million euros; since then, the company has recorded strong growth, with revenue rising from 21.7 million to 62.9 million euro

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