With Dhanteras around the corner on Saturday (October 18), jewellers across India are gearing up for a surge in festive purchases, driven by a mix of cultural traditions, wedding-season momentum, and evolving consumer preferences.

Industry experts indicate that despite elevated gold prices, buyers remain enthusiastic, opting for both investment-grade metals and lightweight, design-focused jewellery.

Speaking on the festive trends, Atul Sinha, COO of CaratLane, said, “Consumer interest is very strong heading into Dhanteras this year. Customers are visiting stores early for festive and wedding-season purchases, showing optimism and readiness to celebrate."

Sinha noted that while gold prices are high, Indian consumers rarely postpone jewellery purchases for traditional occasions. Instead,

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