A senior Apple executive leading work on AI-powered web search for Siri is leaving the company for Meta, according to people familiar with the matter, reports Bloomberg’s Mark Gurman.
Ke Yang recently became head of Apple’s Answers, Knowledge and Information (AKI) team, which is developing new Siri features that can pull information directly from the web. The effort is a key part of a major Siri overhaul planned for March of next year, aimed at making Apple’s voice assistant more like ChatGPT (which is going to be a tall task).
Yang’s team plays a central role in Apple’s plan to revive its AI division, with the new Siri also expected to handle more personal and complex requests using on-device data. The Answers feature was designed to help Apple compete with OpenAI, Perplexity, and Googl