A new AI-powered influencer marketing company has launched in Scottsdale.

Sweet Influencers, founded by national entrepreneur Angela Olea and Liberty Fitness founder Liberty Bernal, is described by a press release as an influencer marketing platform built by franchisors, for franchisors. The platform aims to help franchisors and franchisees activate credible, conversion-focused campaigns that expand visibility, build trust, and strengthen customer loyalty.

This is accomplished via the use of proprietary tools such as Sweet Fit, an AI-driven matchmaker for creators, Sweet Score, a performance-forecasting engine, and Sweet Elite, a curated network of high-impact influencers. Using these tools will generate 11 times higher ROI than banner adds, and 30-50% higher repeat-customer rates within

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