Mohey, in collaboration with Talented, has unveiled ‘Mohey Rang Do…’, a campaign that paints the town in hundreds of shades and sets a benchmark for fashion storytelling. Designed to stand out in a cluttered category, the campaign makes colour the central narrative on billboards across 15 states and in over 150 stores, with a splash on social.

At the heart of ‘Mohey Rang Do…’ lies a simple yet thoughtful insight: for today’s discerning woman, colour isn’t just a choice — it’s self-expression. Recognising that freedom of choice drives modern purchase behaviour, Talented turned colour from a creative idea into a strategic lens. By moving beyond the expected bridal reds and festive greens, Mohey positioned itself as a vibrant fashion destination, with a palette that flows from timeless class

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