When Bella Hadid first hit the hallowed croisette at the 2025 Cannes Film Festival , it was a moment. Known as the Queen of Cannes for always coming armed with statement-making red carpet fashion, this time, she debuted newly dyed blonde hair . While Hadid is a natural blonde, a coffee brunette shade had become her signature. And for the last few months, she has kept up the honey blonde .

Photo: Getty Images

Stepping out on the runway of last night’s Victoria’s Secret Fashion Show , Hadid showed off a refreshed color, courtesy of her trusted colorist Jacob Schwartz .

“I took Bella from brunette to blonde for Cannes, so this was the evolution of her ‘supermodel blonde,’” Schwartz, a Schwarzkopf Professional U.S. Hair Color Trend Ambassador, tells Vogue . “[The color] had gr

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