The City’s Newest Brunch Spot Will Donate 100% of Opening Weekend Sales to the L.A.. Nonprofit

Set to debut later this month, West Hollywood Breakfast Company (WHBC) will bring a fresh take on brunch culture to Los Angeles when it opens at 7141 Santa Monica Boulevard with a two-day soft opening on Saturday, October 25, and Sunday, October 26 .

The newest concept from Rise & Shine Hospitality Group , WHBC, will dedicate its opening weekend to a good cause, donating 100% of all food and beverage sales, including alcohol, to Project Angel Food , the local nonprofit that delivers medically tailored meals to people living with serious illnesses.

“We can’t wait to serve our sweet, savory, and unique dishes in a comfortable, yet elegant space,” said Johan Engman , founder

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