Hero MotoCorp , India’s leading motorcycle and scooter maker, announced on Wednesday, October 15, its official entry into the Spanish market through a distribution partnership with Noria Motos, a subsidiary of the ONEX Group.
The move marks the company’s entry into its 50th international market, strengthening its growing presence across Europe after its recent debut in Italy.
Announcing the expansion, Sanjay Bhan, Executive Vice President, Hero MotoCorp, said, “Hero MotoCorp’s entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe – one of the world’s most dynamic two-wheeler markets.”
Under the partnership, Noria Motos will distribute Hero’s Euro 5+ compliant motor