YouTuber Dhruv Rathee sparked conversation after releasing a video and a post on X calling attention to Bollywood superstar Shah Rukh Khan’s brand endorsements. Rathee highlighted Khan's reported net worth of $1.4 billion (approximately 12,400 crore) and questioned the necessity of promoting 'paan masala' (Tobacco), a product often criticised for its health risks. The debate raises concerns over the influence public figures have when endorsing potentially harmful products and the choices they make given their financial security.

Rathee’s video emphasised the scale of SRK's fortune, referencing reports on the actor’s net worth. He remarked, " Shah Rukh Khan ab ek billionaire ban chuke hai... unki net worth $1.4 billion pohach chuki hai. Rupiyo mein kaha jaaye toh kareeb Rs. 12,400 crore

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