Before the 2025 event even started, Jordan Brand was already laying down the foundation for a year full of initiatives celebrating the Air Jordan 1’s 40th anniversary. The “40 Years of Greatness” campaign first started running on Christmas Day, and the legacy of the sneaker has been highlighted consistently since through moments including the release of the most faithful Air Jordan 1 recreation yet, a drone show as tribute to the time MJ shattered a backboard in Italy and an “Unbannable” campaign connecting Jalen Hurts ‘ fine from the NFL to those threatened against Jordan by the NBA in his rookie season.

While those acts of storytelling have been specific, a new book called “ Air Jordan ” is much more ambitious in its scope. Published by Assouline and written by Adam Bradley,

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