Nike, Adidas Could Do Better on Their Digital Experience

Athletic brands such as Nike and Adidas have a digital challenge.

According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online.

“Poor website performance doesn’t just kill online sales , it destroys in-store revenue too,” Catchpoint said. “When your website fails, customers don’t wait — they buy from competitors.”

The internet monitoring platform conducts real-time monitoring and captures data that lets firms better understand their customers’ digital experiences through availability, performance, reachability and reliability.

Catchpoint emphasized that a single slow-loading page can hand custom