Pinterest is letting its users reduce the amount of generative artificial intelligence (AI) images they see on the platform amid criticism over a sharp rise of the content spreading online.

Users of the app have been calling for a better balance of human and AI-generated content, it said.

The new feature will enable people to adjust their settings to switch off or on generative AI content across different categories.

People can manage their preferences in the app’s settings by tapping the “refine your recommendations” tab.

It has become available for Android and desktop users, and will be coming to iOS devices in the coming weeks.

Pinterest, which is used as a virtual vision board and links to shopping sites, said the new tools give its users more control over their experience on th

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