Sofia Richie Grainge is giving her new business venture a personal touch.

The model unveiled her new fashion line SRG, with an initial collection consisting of minimalist outerwear, eveningwear and business attire—all inspired by her day-to-day experiences as a mom to daughter Eloise , 16 months.

“I walked through all the different stages of my life,” she told W magazine in an interview published Oct. 16. “Being at home with my daughter, going out with girlfriends, working.”

Indeed, the 27-year-old—who shares her daughter with husband Elliot Grainge —described the new brand, in partnership with Revolve, as being “like one of my babies.”

“I wanted to create a range that can go from extremely casual [and] being at home, to a business meeting, to a fun night out,” she explained.

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