Varanasi/Prayagraj: As the festival of lights draws near, a strong wave of nationalism and support for indigenous products is sweeping across India - particularly in the spiritual city of Varanasi and the holy town of Prayagraj.

The slogans of “Vocal for Local” and “Make in India” are not just political catchphrases anymore; they are breathing new life into traditional artisans and self-help groups.

Potters of Varanasi witness a business boom

In Suddhipur village of Varanasi, more than 2,500 potters (Kumhars) are working tirelessly to meet the soaring demand for traditional clay lamps (diyas). After years of facing neglect and the onslaught of cheap Chinese LED lights, these artisans are finally seeing better days.

Sunil Kumar, a local potter, shares with a smile, “This time, the deman

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