Pinterest users will now be able to limit the amount of generative artificial intelligence (AI) images they encounter on the platform, following a surge of criticism regarding the proliferation of such content.

The new feature allows individuals to adjust their preferences within the app’s settings, specifically under the ‘refine your recommendations’ tab, to toggle AI content on or off across various categories.

This move comes as users have increasingly voiced frustrations, calling for a better balance between human-created and AI-generated material on the popular virtual vision board and shopping link app.

Currently accessible to Android and desktop users, the functionality is expected to roll out to iOS devices in the coming weeks.

Pinterest stated that these new tools are desi

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