Southwest Airlines is shaking up its famously simple no-frills model with a new aircraft design that promises a more "elevated" flying experience, with similar upgrades planned for its existing fleet.

The Dallas-based carrier unveiled its first Boeing 737 MAX 8 with a refreshed interior this week — complete with an extra-legroom section, new high-end seats and refreshed lighting — underscoring the company’s broader push to modernize its fleet and offer new perks to customers.

The new aircraft, which enters service Thursday, also features larger overhead bins, USB-A and USB-C power at every seat, device holders and redesigned tray tables with dual drink cutouts.

"This new aircraft provides a tangible way for our customers to experience our elevated product," the company said in a press

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