The Monterey Bay Aquarium is benefiting from the Taylor Swift effect.

The singer was seen wearing a vintage T-shirt from the aquarium while promoting her latest album, “ The Life of a Showgirl .” As is often the case with everything surrounding Swift’s name, the T-shirt featuring a graphic illustration of otters went viral on social media. Her fans started donating $13 — Swift’s favorite number — to the Monterey Bay Aquarium to show their appreciation for the singer. Now, the organization is rereleasing the vintage T-shirt to support its Sea Otter Program and other critical ocean conservation work.

According to the organization, fans can purchase the reissued T-shirt for a limited time by donating at least $65.13 to its program. Donations can be made online at montereybayaquarium.org

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