Acceleration is a watchword in Stéphane de La Faverie's strategic vocabulary, and the CEO of American cosmetics group Estée Lauder intends to harness innovation to speed up time to market across the group's brands.

This week, at the inauguration of the Atelier at Estée Lauder's Maison des Parfums, the CEO—who has been steering the group since the start of the year and in February presented a recovery and reorganisation plan called "Beauty Reimagined", aimed at putting innovation at the heart of the group's strategy—announced: "We will triple the number of new launches in less than a year."

In the world of luxury and prestige fragrances, the Atelier, the new innovation centre located on the fourth floor of its newly inaugurated Maison des Parfums at 14–16 rue Volney, represents a key as

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