Kim Kardashian didn’t expect such a hairy situation.

While the launch of underwear sporting faux pubic hair is sure to create at the very least a bit of a stir, the SKIMS founder admitted she didn’t think the brand’s launch of a hairy G-string would make headlines in the way it has.

“I'm shocked,” Kim admitted to E! News' Erin Lim Rhodes at the Oct. 16 premiere of her new show All’s Fair . “It got so much attention—we've been laughing and talking about it all day long.”

SKIMS debuted the G-string—which was described as the brand’s “most daring panty yet”—on Oct. 14, writing on her Instagram Story, “How funny are these? We have different colors, different hair. This is insane. Skims, baby.”

As for how the business mogul landed on the idea, Kim—who noted SKIMS isn’t the fi

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