OpenAI is blocking users from making AI-generated videos of late civil rights leader Martin Luther King Jr. in its AI video model Sora. The company announced the move Thursday in a joint statement with the King Estate.

According to OpenAI, some users had created “disrespectful depictions” of King. At the request of his estate, the company said it’s pausing users’ ability to generate videos of the activist as it works to “strengthen guardrails for historical figures.”

“While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used,” the company said in the statement .

OpenAI added that authorized representatives or estate owners of other historical figures can

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