The PGA Tour is shaking up its senior leadership.

Brian Rolapp, who joined the Tour in July in the newly created role of chief executive officer, announced Friday several updates to the Tour’s senior leadership team, bringing in two additions from his days at the National Football League.

Dhruv Prasad has been hired as chief commercial officer and Paul Hicks as executive vice president of strategic communications and public policy. The Tour also announced that longtime Tour executives Rick Anderson and Allison Keller will be retiring at the end of the year. Additionally, Len Brown is transitioning from his current role as chief global business ventures to a new role as Special Advisor to the Tour, reporting to Rolapp.

“Since day one, I have been committed to taking the steps necessary to achieve sustainable success for the PGA Tour,” said Rolapp in a press release. “During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth — for the benefit of our fans, players and partners.”

Prasad will report to Rolapp, with oversight of the following business units: Corporate Partnerships, Media Business Development (both Domestic and International), Broadcasting, Gaming, International, Licensing & Merchandising, PGA Tour Events, Golf Course Properties and Corporate Strategy. Most recently, he served as SVP of Business Development & Strategic Investments at the NFL, a role in which he oversaw media and content partnerships, as well as the NFL’s investment platform, 32 Equity.

Hicks will report to Rolapp as well and oversee the Tour’s communications strategy as well as “build dedicated capabilities focused on public policy and government relations,” the release noted.

For the past 10 years, he has served as a partner at FGS Global, where he helped lead its global sports practice. Previously, he was the EVP of communications and public affairs at the NFL, leading the league’s communications, public affairs and social responsibility functions.

Rolapp also announced two current executives would take on expanded roles. Andy Weitz becomes chief marketing officer, and Neera Shetty, chief legal officer & EVP, social responsibility, will take on interim oversight of additional administrative functions. 

“Dhruv and Paul bring specific experience that will complement our existing team and further strengthen key functions within the organization, and Andy and Neera will help further integrate our operations and elevate the Tour in their expanded roles,” Rolapp said.

Prasad and Hicks will begin their new roles at the Tour on Oct. 28 and Nov. 3, respectively.

This article originally appeared on Golfweek: PGA Tour CEO Brian Rolapp continues extensive shakeup, adds former NFL executives

Reporting by Adam Schupak, Golfweek / Golfweek

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