PGA Tour CEO Brian Rolapp on Friday announced a serious shakeup to the organization's C-suite as headquartered in Ponte Vedra Beach, Florida. Rolapp has decided to bring in Dhruv Prasad as chief commercial officer and Paul Hicks as executive vice president, strategic communications and public policy.

Both men previously worked with Rolapp in his prior role at the NFL, making his first notable PGA Tour hires a couple of familiar faces.

"Since Day 1, I have been committed to taking the steps necessary to achieve sustainable success for the PGA Tour," Rolapp said. "During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth -- for the benefit of our fans, players and partners. Dhruv and Paul bring spe

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