When we think about potent, powerful skincare that addresses and alleviates our concerns, we most often assume those formulas will cost a pretty penny. Some of the industry’s trendiest products, after all, have price tags in the triple digits. But when we asked experts to weigh in on the conversation, board-certified dermatologist Dr. Dara Spearman maintains that “price doesn’t always dictate effectiveness,” she says.

According to her, drugstore brands like e.l.f. Skincare “formulate products with active ingredients in concentrations that can produce real results.” This democratization of skincare—efficacious ingredients at affordable price points—is central to e.l.f.’s ethos. The brand believes that clean beauty should be readily accessible to all, delivering a range of gentle, vegan, an

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