NASCAR’s Rival Cuts Ties With ESPN to Sign $600M Worth Media Deal NASCAR's rival racing series shakes up its media landscape with a multi-million-dollar streaming agreement, signaling a new broadcast

In the electrifying arena of global motorsports, ESPN has historically been a significant player in bringing the drama of racing to American screens. Back in the day, ESPN was a key broadcaster for NASCAR, and they also maintained a long-standing relationship with the IndyCar Series. It famously aired the prestigious Indianapolis 500 for years before moving to NBC in 2019. But the story of Formula One’s partnership with ESPN is a captivating one.

When ESPM re-acquired the F1 broadcasting rights in 2018, it was a relatively sleepy deal. They chose to simulcast the coverage using the international feed produced by Sky Sports. Then came the Netflix documentary: Drive to Survive. As the show captivated new audiences, F1’s popularity in the U.S. skyrocketed. Viewership soared, with races li