New Delhi, Oct 19: India’s Secretary of the Ministry of Information and Broadcasting, Sanjay Jaju, has emphasized the country’s growing cultural influence and economic rise.

Jaju highlighted India’s rich civilizational legacy, including ancient Vedic knowledge systems and traditions of storytelling, visual arts, and narrative expression.

He emphasized that India’s instruments of soft power, such as yoga, Ayurveda, Bollywood, Indian cinema, theatre, and diversity, are sending a message across the world. Jaju stressed that the ability to tell stories from an Indian perspective is crucial in shaping global narratives and that cultural expression is intrinsically linked to India’s global outreach.

He also highlighted the importance of self-reliance in India, including strengthening its med

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