This past week, Donald Trump’ s supporters cheered what they saw as a great victory for their cause.

The plant-based “meat” brand Beyond Meat, which barely six years ago was riding high with celebrity investors including Bill Gates and Leonardo DiCaprio, is on the verge of collapse.

Trump fans crowed over the company’s fall, declaring on social media that its food “tastes like potted meat” and “never cooks well”. New Feature

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A Trump supporter called Kuaroo, who brags that one of his pastimes is “destroying wokeness”, mockingly posted: “Life is short. EAT MORE MEAT & LIVE.”

The remarks sum up why Beyond Meat and other vegan meat companies have struggled since their high point before the pandemic: a cultural backlash led by so-called

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