Taylor Swift. “Wicked.” “Stranger Things.” Woolrich.

Target is rolling out a string of exclusive collaborations and in-store experiences to spur holiday spending at a time of cooling consumer confidence.

Surveys point to lower spending already, as Target enters the all-important holiday season with inconsistent sales and falling store traffic.

The Minneapolis-based retailer is betting the steady stream of promotions will help attract finicky consumers. The chain also released 20,000 items under $20.

“Every week throughout the entire holiday season, consumers will see hundreds of new items, which will just keep us really fresh, keep us really exciting, keep us really relevant,” said Jill Sando, Target’s chief merchandising officer.

PwC’s annual Holiday Outlook survey, released in Septe

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