“You need to think more strategically; you need to be more strategic!”

It’s one of the most common, but least helpful, pieces of feedback professionals receive.

It sounds smart, it sounds wise, it also sounds important. But ask people what it actually means, including those who are proffering this advice, and you’ll likely get many different answers.

I’ve spent more than two decades working with leaders, entrepreneurs, and teams around the world to help them become more strategic in how they think, act and make decisions. Along the way, I’ve seen the same frustration crop up over and over again: people know strategy matters but don’t know how to “do” it.

The good news?

Strategy—and being strategic—isn’t a mysterious skill reserved for those sitting around the boardroom or graduating f

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