‘Garv se kaho yeh Swadeshi hai’: Ahead of Diwali on Monday, October 20, Prime Minister Narendra Modi on Sunday doubled down on India-made products and urged citizens to mark the festive season by celebrating the hard work, creativity and innovation of local artisans.

The “Vocal for Local” campaign is aimed at promoting indigenous products, empowering small businesses, and strengthening India's economic fabric by prioritising domestically produced goods.

He also asked Indians to share their purchases on social media to “inspire others”. “Do also share what you bought on social media. This way, you will inspire others to also do the same,” PM Modi said.

Check out PM Modi's tweet here:

Bollywood stars gather to promote PM Modi's ‘Vocal for Local’ initiative

In a video to promote PM Modi'

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