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Rachael Ray hosted Blue Moon Burger Bash 2.0 at the New York City Wine & Food Festival on Friday, Oct. 17

She told PEOPLE the only must-have for a burger is "your passion for wanting to have a burger"

One topping she'd skip adding to a burger is jarred mayonnaise

Rachael Ray knows a good burger.

While hosting Blue Moon Burger Bash 2.0 at the New York City Wine & Food Festival on Friday, Oct. 17, the celebrity cook and TV personality told PEOPLE she’s emceed the annual event and its Miami counterpart for what “feels like a million” years.

“It's just fun,” she says of the culinary celebration. “I mean, what's not to love? The money always goes to a good place. People are just having fun and eating food that you can carry in your hand. The entire concept from the get-go

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