By Legal Futures Associate National Claims

In today’s connected world, the client journey in personal injury claims almost always begins the same way: with a Google search. Whether someone has slipped in a supermarket, been injured at work, or been involved in a road traffic accident, the first step is rarely a phone call to a solicitor. Instead, it’s a quick search for “how to start a personal injury claim” or “no win no fee personal injury claims.”

This shift in behaviour is more than convenience; it’s a societal shift and reflection of how vulnerable claimants are when beginning their journey. They need information, reassurance, and most of all, someone to trust. For personal injury solicitors UK-wide, that journey is far more transactional and ends in a critical decision: signing a C

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