Would you like beauty boxes and free facials with that purchase, or Qantas frequent flyer points?

These are some of the carrots being dangled by Myer and David Jones as they give their respective loyalty programs a makeover to tempt shoppers back into department stores following years of declining relevance.

Myer has launched MY Edition Beauty Boxes for silver, gold and planium-tier members.

Just weeks after David Jones’ new tie-up with Qantas scooped over 50,000 new members through the promise of frequent flyer points with every purchase, and ecommerce player The Iconic announced its own scheme , Myer has revealed changes of its own.

The department store has lowered spending thresholds so Myer One members can climb the tiers more quickly, introduced beauty boxes and complimentary

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