The Chastain family has been watermelon farming for decades.

Ross Chastain is the eighth generation, and he used his connection to the agriculture industry to land his first rides in NASCAR .

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Now an established race-winner in the Cup Series, Chastain has started the Ag to Asphalt program — working with local farmers and bringing them to races to help tell their journey.

"People didn't know who Ross Chastain was, but the (agriculture) industry did," he told NBC in the latest episode of "My New Favorite Driver." "That's how I got my foot in the door for NASCAR in these different series. I wanted to tie agriculture around everything I could, and 2024 was the first year of Ag to Asphalt.

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