The Disney+ and Hulu streaming platforms lost millions of subscribers amid ABC’s suspension of “Jimmy Kimmel Live!” last month, new data shows.
Findings released Monday from subscription analytics firm Antenna revealed that roughly three million Americans canceled Disney+ and 4.1 million canceled Hulu in the aftermath of Disney/ABC pulling the plug on the popular late night show hosted by Kimmel.
The surge in cancellations doubled from August to September — from 4 and 5% to 8 and 10%, respectively. Churn rates, a term for the percentage of subscribers who cancel monthly, have leveled at 3-4% for Disney+ all year, with Hulu at 4-5%.
Disney properties became the subject of widespread backlash after ABC’s decision to suspend Kimmel on Sept. 17 amid pressure from the Federal Communica