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(NEXSTAR) – OpenAI announced Tuesday it is launching a ChatGPT-powered web browser called Atlas that will compete directly with widely-used Google Chrome.

The news appeared to ripple into the stock market, as the share price of Google's parent company, Alphabet, sank on the announcement.

OpenAI CEO Sam Altman called it a “rare, once-a-decade opportunity to rethink what a browser can be about and how to use one.”

ChatGPT itself has surpassed 800 million users, according to OpenAI, but the tool is free. If OpenAI's browser sees the same mass adoption, the world's most valuable startup could start generating revenue from digital advertising.

OpenAI’s browser is coming out just a few months after one of its executives

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