MILAN — Mytheresa is launching the “My Torino Experience” with Zegna .

The Munich-based retailer is planning a welcome cocktail Wednesday evening at the Teatro Regio in Turin, followed by a dinner with Alessandro Sartori, Zegna ’s artistic director. An optional vintage car tour through the historic center of Turin and a lunch at the storied Ristorante del Cambio will be offered the next day.

Gildo Zegna, chairman and chief executive officer of the Ermenegildo Zegna, explained that “this season, hosting our experience in Turin feels especially meaningful, as we open to the world a city and a story that had never been told before. Turin is deeply woven into our history — it’s where I was born, and where my grandfather had his personal tailor and attended performances at Teatro Re

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