HBO Max is increasing the prices for all of its subscription plans, effective immediately, reports say.

According to Variety , HBO Max Basic With Ads is increasing $1 per month to $10.99; HBO Max Standard is increasing $1.50 per month to $18.49; and HBO Max Premium is jumping $2 per month to $22.99.

Annual subscriptions for the three plans will increase by $10, $15 and $20, according to The Hollywood Reporter .

It’s the third time HBO Max has increased prices in the past three years, Variety reports.

It’s part of a trend of increasing costs for popular streaming services. Netflix hiked prices in January. Disney+ increased prices earlier this month, and Peacock and Apple TV both raised prices in August, according to The Hollywood Reporter.

Deadline reports several streaming servi

See Full Page